Side Hustle

Side Hustle is a vibrant cocktail bar and restaurant located within the NoMad London Hotel in Covent Garden. Occupying the building’s former police station, it offers a lively setting with a menu influenced by Latin American flavors and an extensive collection of agave-based spirits.

History & Concept

Opened as part of the NoMad London Hotel, Side Hustle reimagines the classic British pub through a NoMad lens, blending the laid-back cheer of British pubs with New York’s gritty confidence. The venue pays homage to the building’s history while introducing a modern, Latin American-inspired dining and drinking experience.

Design & Atmosphere

Designed by New York-based interior design studio Roman and Williams, Side Hustle features dark wooden furnishings, rich hues, and comfortable booths, creating a cozy yet sophisticated ambiance. The space retains original architectural features, including a marble-topped bar, and showcases vibrant photographs that enhance its lively atmosphere.

Side Hustle Menu

The Side Hustle menu offers a curated selection of Latin American-inspired dishes and innovative cocktails. The food menu showcases a passion for Southern California’s fresh cuisine and diverse cultural influences, while the drink menu features an extensive collection of agave-based spirits.

Cocktail Menu

• Seasonal Margarita. Mango, guava & almond or tamarind, holy trinity chillies, IPA.

• Paloma. Patrón Silver Tequila, Del Maguey Vida Mezcal, grapefruit, lime, agave, London Essence grapefruit soda.

• Michelada. Two Tribes x NoMad Mexican sour beer, Scotch bonnet pepper, Valentina, white miso.

• Toreador. Don Fulano Fuerte Tequila, Tapatío Reposado Tequila, apricot, genepi, lime, agave.

• Batanga. El Tequileño Blanco Tequila, Averna Amaro, cola, lime.

Food Menu

The food menu includes a variety of Latin American-inspired dishes, such as tacos, ceviches, and other small plates that pair well with the bar’s cocktail offerings. The kitchen opens at 5 PM daily, providing guests with a selection of flavorful options to complement their drinks.

Price Level

Side Hustle offers a premium dining and drinking experience, with cocktails priced between £11 and £18. The food menu features dishes that reflect the quality and creativity of the establishment, providing good value for the overall experience.

Awards & Recognition

Side Hustle has been recognized as one of the top cocktail bars in London, earning a spot on the Top 50 Cocktail Bars list. Its innovative approach to cocktails and vibrant atmosphere have contributed to its reputation as a must-visit destination in the city.

Opening Hours & Guest Policy

• Monday to Friday: 5:00 PM – Late

• Saturday & Sunday: 3:00 PM – Late

Side Hustle welcomes guests of all backgrounds, offering a casual yet refined environment suitable for various occasions.

Reservations

Reservations are recommended, especially on weekends, to ensure seating. Guests can book a table through the NoMad London website or by calling the venue directly.

Why Visit?

Side Hustle offers a unique blend of historical charm and modern flair, providing guests with an exceptional dining and drinking experience. Its innovative cocktails, flavorful Latin American-inspired dishes, and inviting atmosphere make it a standout destination in London’s vibrant bar scene.