1930

1930 is a renowned speakeasy-style cocktail bar in Milan, Italy, celebrated for its exclusive ambiance and innovative mixology. Originally operating as a secret venue, it has recently transitioned to a more accessible location, inviting a broader audience while maintaining its unique charm. The bar continues to offer a distinctive experience that blends historical aesthetics with contemporary cocktail artistry.

History & Concept

Established by the Farmily Group, led by Flavio Angiolillo and Benjamin Cavagna, 1930 was conceived as a hidden gem within Milan’s vibrant bar scene. Its initial concept revolved around secrecy and exclusivity, requiring patrons to discover its location through word of mouth. The bar’s name and theme draw inspiration from the Prohibition era, offering a nostalgic journey into the past. In 2025, 1930 relocated to the basement of Mag La Pusterla, embracing a new chapter that balances its storied past with a more open approach.

Design & Atmosphere

The interior of 1930 exudes a vintage allure, featuring exposed brick walls, marble finishes, rattan details, and curated artwork. The space comprises two vaulted rooms: the main bar area and a dedicated smoking lounge. A standout feature is the vintage jukebox, stocked with old-school vinyl records, contributing to the bar’s timeless ambiance. Staff uniforms, crafted from Loro Piana fabrics, further enhance the sophisticated atmosphere.

1930 Menu

The 1930 menu is a testament to the bar’s commitment to culinary innovation and mixology excellence. Structured akin to a restaurant menu, it is divided into sections such as appetizers, mains, desserts, and an interlude of “unforgettables” crafted directly in the kitchen. This approach reflects the seamless integration of solid and liquid elements, offering patrons a multisensory experience.

Cocktail Menu

Highlights from the cocktail selection include:

• Hummus. A low-alcohol cocktail inspired by the classic appetizer, combining smoked paprika spirit, olive oil distillate, whiskey, and an orgeat made from various nuts and tahini. Served in a bowl, it is topped with paprika and olive oil.
• Coffee Affogato. A collaboration with a local artisan gelato maker, featuring panettone-flavored gelato topped with a warm mix of Jamaican rum, pimento, walnut and tobacco liqueur, and a coffee-based spirit.
• Parmigiano Colada. A twist on the classic pineapple cocktail, incorporating rum, pineapple cordial infused with white Sarawak pepper, truffle oil blend, and a parmesan foam for added complexity.

Food Menu

The food offerings at 1930 complement the cocktail menu, featuring dishes that mirror the creativity of the drinks. Examples include:

• Gambero Sandwich. Argentinian prawn tartare with liquid spinach, lime mayonnaise, and mixed salad.
• Vegetarian Sandwich. A mix of fermented cabbage, carrots, white onion, peppers, celery, tomato paste, paprika, sour cream, and mixed salad.

Price Level

1930 maintains a premium pricing structure, reflecting the quality of ingredients and the craftsmanship involved in both its cocktails and culinary offerings. Cocktails are priced between €12 and €15, offering value for the unique experience provided.

Awards & Recognition

1930 has garnered significant acclaim within the international bar community:

• Ranked No. 50 in The World’s 50 Best Bars 2024
• Previously ranked No. 42 in The World’s 50 Best Bars 2023.

These accolades underscore 1930’s commitment to excellence and innovation in the realm of mixology.

Opening Hours & Guest Policy

1930 operates daily from 7:30 PM until late. While the bar has become more accessible in its new location, it still upholds a sense of exclusivity. Reservations are primarily reserved for the 193 club members, with other guests accommodated on a first-come, first-served basis.

Reservations

Reservations at 1930 are limited and primarily available to members of the exclusive 193 club. For non-members, seating is allocated on a first-come, first-served basis. Guests are encouraged to visit Mag La Pusterla, where they can wait upstairs until a spot becomes available in the basement bar.

Why Visit?

A visit to 1930 offers a unique blend of historical ambiance and contemporary mixology. The bar’s commitment to innovation, quality, and exclusivity provides patrons with an unforgettable experience that transcends the typical night out. Whether you’re a cocktail enthusiast or a curious traveler, 1930 promises an evening of discovery and delight.